Lieberman Research
Lieberman Research
Lieberman Laboratories, a market research firm, prides itself on using both right and left-brain skills.
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Lieberman Laboratory wanted to let executives responsible for new product development know the strength of their unique technique for new product concepting: it greatly increased the odds for success in the marketplace. Our solution: an attractive dice cup containing a pair of loaded dice that only rolled winners. In followup calls, every single recipient remembered the premium...and most of them had it sitting on their desk.
