Blue Cross
Senior Advantage Program
In this series of ads directed to seniors for Blue Cross of California, we wanted to avoid the predictable - seniors playing golf, bingo, bowling, etc. Instead, we garnered readership by showing them in unexpected, but very real, costumes and situations. The campaign helped build warmth and humanity into the Blue Cross brand for this important segment of their market.
Senior Advantage Program
In this series of ads directed to seniors for Blue Cross of California, we wanted to avoid the predictable - seniors playing golf, bingo, bowling, etc. Instead, we garnered readership by showing them in unexpected, but very real, costumes and situations. The campaign helped build warmth and humanity into the Blue Cross brand for this important segment of their market.
Senior Advantage Program
In this series of ads directed to seniors for Blue Cross of California, we wanted to avoid the predictable - seniors playing golf, bingo, bowling, etc. Instead, we garnered readership by showing them in unexpected, but very real, costumes and situations. The campaign helped build warmth and humanity into the Blue Cross brand for this important segment of their market.
