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Lawyers are hyper-saturated with marketing materials. Eastwood Stein, a national court reporting service, asked The Next Level for marketing help in reaching them. The challenge: to get around lawyers' defenses and get their message across.
Our solution was a humorous email campaign built around original cartoons, each featuring a specific Eastwood-Stein service. Initial client concern about using humor disappeared when a small test emailing met with overwhelmingly positive response.
The actual emailing blew out the lights with an email opening rate of over 40 percent. Eastwood-Stein had successfully penetrated strong legal defenses.
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