Archive for the ‘Web’ Category

Web site or blog?

Wednesday, May 26th, 2010

Recently we’ve been advising a number of our clients who’ve come to us to develop their web sites to consider designing a blog site. There are two good reasons to do that: search engines and visitors. (more…)

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Making web ads that click…or that make people click.

Monday, November 16th, 2009

I read a piece the other day that really got to me.  It talked about a book that discussed a study of what draws people to a web ad.

Now you have to understand I’ve spent my whole career working hard to create advertising that has stopping power — ads, commercials, direct mail pieces, etc. that have a unique graphic, message or story that attracts people’s attention.

But the study found that what draws people to a web ad isn’t fancy graphics or animation. It’s text. Plain ol’ text. (more…)

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Home Sweet Home Page

Friday, October 16th, 2009

Nowadays, your web site is probably your most powerful marketing tool. And your Home Page is usually the portal or front door through which your prospects and customers enter. Here are a few things you can do to make your Home Page more effective and more productive.

Have simple, clear, intuitive navigation. Make sure your visitors understand how to navigate around your web site, where your links will take them, and how to find their way back to Home if they need to. There are many ways to use sub-navigation within a web site so visitors don’t get lost: for example pulldown menus, side navigation, or “bread crumbs” on each page that show the section and sub sections.

Have a simple, clear, focused message. Your visitors should understand what you do and what’s in it for them from your Home Page. So keep the copy simple, use search engine-friendly key words, make sure the font is large enough to read comfortably, and don’t make your visitors scroll below the fold to get your message.

Give visitors a reason to return. Have some content on your Home Page that’s dynamic. ie that you change periodically: News, events, a video, latest case history, a free offer etc. Or it could be helpful tips from your area of expertise, relevant articles, calculators or tables if the subject is financial. With a content management system, you don’t even need a webmaster to make these changes for you.

Harvest Prospects through an opt-in form. Consider a signup for an e-newsletter, white paper, or other content that your visitors might trade for their email address. Once you have their information, you can begin to cultivate an online relationship with them.

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