Archive for the ‘Planning’ Category

Pick yourself up, dust yourself off…

Thursday, December 31st, 2009

Forget ’09.  2010 is a NEW year.  We can’t change history but we can create the future.  That goes for marketing too.  As we said in our brochure, “Tighten Your Belt Too Much and You May Lose Your Shirt,” studies have shown time and again that companies that promote when times are bad recover faster and can get a big leg up on their non-marketing competition.  Your spending on marketing doesn’t have to be lavish but whatever you devote to it is money well spent.  As one famous marketer says, “Just do it!”

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What my yoga teacher taught me about business development

Monday, November 9th, 2009

A couple of times a week I take a wonderful yoga class at the SportsClub LA. What makes it special is more than the physical exercise; I also go for the metaphors on life that my instructor, Chad Hamrin, points out during every class. Using wisdom and humor, he shows us how the challenges of doing the poses translate into common sense lessons we can apply to the challenges we face in our daily lives. (more…)

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Year-End planning can be fun? You’ve got to be kidding.

Monday, October 12th, 2009

I’m not.  If you bring creativity to your year-end planning a) you’ll probably come out with better ideas and b) you’ll have some fun.

At The Next Level, we use creativity to develop marketing strategies and tactics as well as ads, brochures, commercials and web sites.  You can put that same creativity into your planning process by using one of the key creative tools we use— brainstorming.

Here’s how it’s done.

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