Archive for February, 2010

Breaking through the blather

Tuesday, February 23rd, 2010

These days we’re all buried in clutter. YouTube, Twitter, Facebook, the blogosphere.  Information is constantly coming at us over the floodgates.

The amount of information we see, hear and read every day has mushroomed a thousand-fold.  That makes the task of creating a unique message that breaks through the clutter even more daunting. In a world where a clever video or a scandalous piece of news can go viral in a matter of hours, how does one get a message through the over-information pipeline? (more…)

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