Archive for December, 2009

Pick yourself up, dust yourself off…

Thursday, December 31st, 2009

Forget ’09.  2010 is a NEW year.  We can’t change history but we can create the future.  That goes for marketing too.  As we said in our brochure, “Tighten Your Belt Too Much and You May Lose Your Shirt,” studies have shown time and again that companies that promote when times are bad recover faster and can get a big leg up on their non-marketing competition.  Your spending on marketing doesn’t have to be lavish but whatever you devote to it is money well spent.  As one famous marketer says, “Just do it!”

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How tweet it is!

Monday, December 21st, 2009
I was surfing the web this afternoon looking for something interesting to blog about when I was rewarded with a great story on Mashable about Trident Layers. I’ve seen their TV commercials, in which people trade their work for the gum as payment and I’ve thought they were pretty silly. But I think their use of Tweets as testimonials in a full page, color print ad in USA Today was brilliant.
What happened was this: The Trident people searched on Twitter and found ten unsolicited, authentic comments from fans, contacted each person to get their approval, and then ran them under the headline “The People Have Tweeted”.
It’s a great example of a brand integrating print and online communications in a very clever way and making the most of both the “old” and the “new” to reinforce each other. Now if only they had integrated those TV commercials into the program….

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